VCG is a New York-based brand strategy and verbal brand consultancy that works with clients around the country and across industries. From research to content, VCG has the skills and depth of experience to connect your brand with your audience. Through partnerships, VCG is also proud to offer a full suite of integrated creative services including design, copywriting, marketing, advertising, UX/UI strategy and design, social campaigns, video and media production, and more.
VCG strives to help leaders and organizations communicate with consistency, purpose, and delight. We aim to bring like-minded people together by making things easier to understand, and working with empathy, clarity, and integrity.
We also believe in asking why, putting yourself in someone else’s shoes, and knowing when to hold ‘em as well as when to fold ‘em.
Rachel Scherer, Founder and Verbal Brand Director
With over 10 years in the brand space, Rachel works closely with creators, founders, and marketing leaders to develop strong, resonant verbal brand identities.
By listening to subject matter experts, connecting with users, and understanding the competition, Rachel streamlines how companies think about themselves, and translates that philosophy into compelling strategy, language, and messaging.
In her coaching work, Rachel draws on her extensive improv and performance experience to lead workshops for individual executives and clients like major pharmaceutical companies, National Grid, and Goldman Sachs.
Rachel is also the co-founder of UX collective Dusk Creative Group alongside Creative Director Jenny McGirl.