Transfix logo white background jpg.jpg

Transfix Case Study

User and Competitive Research | Brand Strategy | Style and Content Guidelines | IA Overhaul | Site Content Writing and Editing | UX/UI review

Transfix

Transfix is a logistics/transportation startup that uses tech to make freight management faster, more effective, and less expensive.

GOAL: Create one verbal brand for two distinct user bases: the drivers who transport cargo (“carriers”), and the logistics professionals who need to ship their freight (“shippers”).

BRANDING: We kicked off with a in-depth knowledge share with the C-suite, a full content audit, independent interviews with logistics professionals to develop user personae, and an analysis of the competition’s approach to language and messaging. Using all this information, we built a strong verbal brand that reflected Transfix’s mission, integrated seamlessly into the visual brand, and spoke directly to both audiences using one unified voice.

UX/UI: We restructured the information architecture, rewrote the site to reflect the new brand, and completed a UX/UI review of the mobile app and web portal to make sure the information flow and microcopy were clear and consistent.

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“We loved the simplicity of how the results were presented; it was easy to understand the reasoning behind each choice. We definitely achieved expectations and took it a bit further, and we’re still able to use what has been developed and expand on it.”

-CTO Jonathan Salama

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Deliverables

  • Brand Creation, Strategy, and Style Guide

  • Site IA/Structure, Info Flow, and Content

  • UX/UI Content Review for Mobile App and Web Portal

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Team

Virginia Sasser
(visual brand)


Ship With Us page featuring segmented content geared towards logistics professionals (“shippers”).

Ship With Us page featuring segmented content geared towards logistics professionals (“shippers”).

 
About Us page featuring mission and values deliverables.

About Us page featuring mission and values deliverables.

Home page featuring information architecture overhaul, positioning statement, unified tone/voice.

Home page featuring information architecture overhaul, positioning statement, unified tone/voice.


Home page continued featuring tagline (“Miles Beyond”).

Home page continued featuring tagline (“Miles Beyond”).

 
Haul With Us page featuring segmented content geared towards drivers and owner/operators (“carriers”).

Haul With Us page featuring segmented content geared towards drivers and owner/operators (“carriers”).

© Visible Consulting LLC 2019