Transfix Case Study
User and Competitive Research | Brand Strategy | Style and Content Guidelines | IA Overhaul | Site Content Writing and Editing | UX/UI review
Transfix is a logistics/transportation startup that uses tech to make freight management faster, more effective, and less expensive.
GOAL: Create one verbal brand for two distinct user bases: the drivers who transport cargo (“carriers”), and the logistics professionals who need to ship their freight (“shippers”).
BRANDING: We kicked off with a in-depth knowledge share with the C-suite, a full content audit, independent interviews with logistics professionals to develop user personae, and an analysis of the competition’s approach to language and messaging. Using all this information, we built a strong verbal brand that reflected Transfix’s mission, integrated seamlessly into the visual brand, and spoke directly to both audiences using one unified voice.
UX/UI: We restructured the information architecture, rewrote the site to reflect the new brand, and completed a UX/UI review of the mobile app and web portal to make sure the information flow and microcopy were clear and consistent.
“We loved the simplicity of how the results were presented; it was easy to understand the reasoning behind each choice. We definitely achieved expectations and took it a bit further, and we’re still able to use what has been developed and expand on it.”
-CTO Jonathan Salama
Brand Creation, Strategy, and Style Guide
Site IA/Structure, Info Flow, and Content
UX/UI Content Review for Mobile App and Web Portal