TravelBank Case Study
User and Competitive Research | Brand Strategy | Style and Content Guidelines | Branded Content Direction and Oversight | Writing and Editing | Executive Coaching
As a business travel and expense reporting startup, TravelBank helps small- and medium-sized businesses incentivize accountability.
GOAL: Develop a robust verbal framework to match a strong visual identity.
BRANDING: VCG kicked off research and discovery at TravelBank’s multi-day offsite and moved forward with competitive analysis, audience and user research, and content auditing. Using these findings, we created a new verbal identity that married company goals, consumer needs, and competitive positioning.
CONTENT: We used the new brand to develop TravelBank’s first branded content initiative: a 13-page DLC guide to improving internal travel policies including landing page and social ads. Additionally, we wrote and updated site copy, case studies, and internal decks.
COACHING: We were happy to provide executive coaching for Head of Design Katie Mentus, and helped her prepare to deliver a keynote speech at TravelBank’s Altitude conference in Las Vegas.
Research Deck, Content Recommendations, and User Personae
Style Guide, Content Guidelines, and Brand Strategy
Branded Content, Site Content, Case Studies/Interviews, and Decks