Sound as good as you look
Strategic copywriting and verbal identity
You’ve probably got a beautiful logo.
Get the smart, strategic copy to match.
Visible Consulting provides a full menu of copywriting and content direction for both B2B and B2C clients of all sizes.
Helmed by Rachel Scherer, an ex-R/GA writing and brand expert, we offer 15+ years of experience across a wide range of professional writing services.
Select clients
Services
Copywriting
You need words, we got words! Whether it’s editing pre-written text or coming up with something entirely new, we’re ready to write your decks, social captions, site pages, emails, speeches, blog posts, and more!
Verbal Identity
Ready to build strategy into your copy? Work with us to create guidelines like value prop, brand voice, features and benefits, and other foundations your creative teams can use so they’ll always sound like you.
What is verbal identity anyway?
Learn the difference between verbal branding and copywriting, and why they’re both so important for creating content that converts.
Who we work with
Startup founders
You’ve got a fantastic idea, and need help finding the right words to talk about your project during your brand awareness push.
C-suites and marketing leads
You’ve got business goals to meet, and need a partner to help create strategic, eye-catching copy that converts at every phase of the funnel.
Agency partners
You’ve got a major project, and need a client-facing creative to work on brand character, tone of voice, naming, narrative, and the rest of their verbal identity.
“Rachel had a much-needed positivity, and did a great job of helping us stay organized and translating our intent into language. It was one of those things that was surprisingly effortless—Rachel 100% made me look like I was able to hire the right people.”
— Jon Dobrowolski, former Director of Product, The Knot Worldwide
“Rachel dug in with us to learn our market and discover what would work best for our audiences. She plugged in with design, helped strategize our IA, and developed a great new verbal identity for us from taglines to positioning statement which we still use to date. I would absolutely recommend her.”
— Jonathan Salama, Co-Founder, CEO, Transfix
“Her versatility as a writer and editor means that we can throw anything at her: soup-to-nuts site copy, blog copy, video scripts, sales decks, media kits, proposals, marketing copy, special projects, and everything else a start-up needs. Her copy is always clean, lively and elegant, and she’s a pleasure to work with.”
— Faye Penn, Entreprenurial Leader
“The finished verbal brand guide we walked away with was great — so polished and professional, and such a helpful resource. It definitely exceeded our expectations and it’s used a lot. I feel like we’re always referencing it and going back to it as this source of truth and alignment.”
— Katie Mentus, former Head of Design/Founding Team, TravelBank