Hi, I’m Rachel Scherer.
Great to meet you! I’m the president of Visible Consulting Group, and for over 15 years, I’ve been writing content, leading copy teams, and creating verbal identities for businesses of all sizes. (Ask me about the time I developed the copy and voice for Paula Abdul’s startup, or when I helped Dunkin’ decide if they should keep their apostrophe.)
It can be a big leap of faith to hire a consultant like me, so here are some things you can expect when we work together.
Clear conversations
I believe in saying things clearly and kindly, sharing what I know (and what I don’t), and making sure we're on the same page about the best way forward.
I don’t believe in upsells, style over substance, offloading creative work to AI, or most infomercials. (That said, the huggle seems legit.)
Excellent listening skills
The best way for us to work well together and foster respect and trust is to listen as much as we talk. I’ll do my best to keep my ears open, really hear what you’re saying, and ask questions that’ll get us to the right solutions.
Dad jokes
Why can’t dinosaurs clap their hands? Because they’re extinct.
While the work is serious, the approach doesn’t always have to be. If successful projects with top-tier clients have taught me anything, it’s that we can create great, insightful work and still have actual fun.
Why is it called Visible Consulting Group?
Why Visible?
In the brand world, copy often gets overshadowed by art. That’s dumb.
When you’re building a brand, it’s critical to have words that stand out, that move hearts and minds, and that are just as present and active as your color palette or your brand mark. Your language should always be as notable as your visual design, and that’s why we strive to make our words stand out.
Why Group?
Especially when Rachel is the only full-time employee?
Because she can not only embody multiple roles, but she also often partners with fellow writers, designers, marketers, developers, and producers on projects. Her ability to jump seamlessly into teams, work proactively with collaborators, and wear many hats means that one little shop can feel like much, much more.