Time Inc.
The Foundry is the internal creative agency at Time Inc. (now DotDash Meredith), and develops branded/native content for properties as varied as Time, Food & Wine, Essence, Travel & Leisure, People, Health, and more.
During Rachel’s time there as the content director, she brainstormed and oversaw campaigns at the $500k+ level for advertisers as varied as Advil, Alfa Romeo, Coppertone, Folgers, Jeep, Humana, and Olay.
She was also proud to build The Foundry’s first content team, which meant discovering talent, establishing processes and workflow, and providing day-to-day management and mentorship for staff and freelancers alike. Her team was known for its versatility, its speed, its wealth of creativity, and its ability to make (and keep!) clients happy.
SKILLS
Client-Facing Campaign Ideation and Concepting
Content Direction, Strategy, Editing, and Writing/Scripting
Team Leadership and Oversight
Cross-Departmental Connector/Liaison
COPPERTONE VIDEO CAMPAIGN
MAYBELLINE NEW YORK PRINT CAMPAIGN
Full-page branded content for the launch of Maybelline New York Citi Mini Palette eye shadows, featuring prominent beauty influencers in print editions of Essence, InStyle, People en Espanol, and Southern Living.
FOLGERS PRINT + DIGITAL CAMPAIGN
Full-page branded content for Folgers in People and co-branded landing page on realsimple.com. Print campaign also appeared in Health, Real Simple, Southern Living, and InStyle.
JEEP COVER + PRINT CAMPAIGN
Jeep Compass two-page spread for InStyle and faux cover for People Style.
ADVIL DIGITAL + SOCIAL + PRINT CAMPAIGN
Content for the Advil/People co-branded docuseries American Doers. 14 video mini-docs (12 editorial, 2 branded) each based around a different inspiring influencer. Campaign featured digital hub, print, and rotating social content.
OLAY PRINT CAMPAIGN
Full-page branded content each featuring different influencers for Olay in print editions of People, InStyle, Real Simple, People en Espanol, Health, Southern Living, and Essence. The Q4 campaign was so successful, it was duplicated for Q1 inclusions the following year.
ALFA ROMEO COVER + PRINT CAMPAIGN
Alfa Romeo Giulia faux cover and 1/3 Ad Layout for Food & Wine. Alternate versions created for Travel & Leisure and Departures.