Transfix
Transfix is a logistics/transportation startup that uses tech to make freight management faster, more effective, and less expensive.
GOAL: Create one verbal brand for two distinct user bases: the drivers who transport cargo (“carriers”), and the logistics professionals who need to ship their freight (“shippers”).
BRANDING: Rachel kicked off with a in-depth knowledge share with the C-suite, a full content audit, independent interviews with logistics professionals to develop user personae, and an analysis of the competition’s approach to language and messaging. Using all this information, Rachel built a strong verbal brand that reflected Transfix’s mission, integrated seamlessly into the visual brand, and spoke directly to both audiences using one unified voice.
UX/UI: Rachel restructured the information architecture, rewrote the site to reflect the new brand, and completed a UX/UI review of the mobile app and web portal to make sure the information flow and microcopy were clear and consistent.
DELIVERABLES
Brand Creation, Strategy, and Style Guide
Site IA/Structure, Info Flow, and Content
UX/UI Content Review for Mobile App and Web Portal
“We loved the simplicity of how the results were presented; it was easy to understand the reasoning behind each choice. We definitely achieved expectations and took it a bit further, and we’re still able to use what has been developed and expand on it.”
—CEO Jonathan Salama
SITE COPY AND STRUCTURE
Home page featuring information architecture overhaul, positioning statement, unified tone/voice.
Ship With Us page featuring segmented content geared towards logistics professionals (“shippers”).
About Us page featuring mission and values deliverables.
Haul With Us page featuring segmented content geared towards drivers and owner/operators (“carriers”).