Time Inc white background.png

Time Inc. Case Study

Client-Facing Campaign Ideation and Concepting | Content Direction, Strategy, Editing, Writing, and Scripting | Team Leadership and Oversight

Time Inc.

The Foundry is the internal creative agency at Time Inc. (now Meredith), and develops branded/native content for properties as varied as Time, Food & Wine, Essence, Travel & Leisure, People, Health, and more.

During Rachel’s time there, she brainstormed and oversaw campaigns at the $500k+ level for advertisers as varied as Advil, Alfa Romeo, Coppertone, Folgers, Jeep, Humana, and Olay.

She was also proud to build The Foundry’s first content team, which meant discovering talent, establishing processes and workflow, and providing day-to-day management and mentorship for staff and freelancers alike. Her team was known for its versatility, its speed, its wealth of creativity, and its ability to make (and keep!) clients happy.

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SKILLS

  • Client-Facing Campaign Ideation and Concepting

  • Content Direction, Strategy, Editing, and Writing/Scripting

  • Team Leadership and Oversight

  • Cross-Departmental Connector/Liaison

COPPERTONE CAMPAIGN

 

ALFA ROMEO CAMPAIGN

Alfa Romeo Giulia faux cover and 1/3 Ad Layout for  Food & Wine.  Alternate versions created for  Travel & Leisure  and  Departures.

Alfa Romeo Giulia faux cover and 1/3 Ad Layout for Food & Wine. Alternate versions created for Travel & Leisure and Departures.

 

jeep campaign

Jeep Compass two-page spread for  InStyle  and faux cover for  People Style.

Jeep Compass two-page spread for InStyle and faux cover for People Style.

 

FOLGERS CAMPAIGN

Full-page branded content for Folgers in  People and  co-branded content hub on  realsimple.com.  Print campaign also appeared in  Health, Real Simple, Southern Living,  and  InStyle.

Full-page branded content for Folgers in People and co-branded content hub on realsimple.com. Print campaign also appeared in Health, Real Simple, Southern Living, and InStyle.

 

AMERICAN DOERS/ADVIL CAMPAIGN

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Content for the Advil/ People  co-branded docuseries  American Doers . 14 video mini-docs (12 editorial, 2 branded) each based around a different inspiring influencer. Campaign featured digital hub, print, and rotating social content.

Content for the Advil/People co-branded docuseries American Doers. 14 video mini-docs (12 editorial, 2 branded) each based around a different inspiring influencer. Campaign featured digital hub, print, and rotating social content.

 

OLAY CAMPAIGN

Full-page branded content each featuring different influencers for Olay in print editions of  People, InStyle, Real Simple, People en Espanol, Health, Southern Living,  and  Essence.  The Q4 campaign was so successful, it was duplicated for Q1 inclusions the following year.

Full-page branded content each featuring different influencers for Olay in print editions of People, InStyle, Real Simple, People en Espanol, Health, Southern Living, and Essence. The Q4 campaign was so successful, it was duplicated for Q1 inclusions the following year.

© Visible Consulting LLC 2019